The brief
The Young Lions Spain Competition challenge us to think of a video with 100% own material to deliver in 48 hours with the objective to empower rural women in Spain.

The found
In nineteen-eighty five, a group of single men from Plan, Huesca, inspired by a western film, published an advert in a local newspaper trying to find some women to save their town.




The idea
That crazy idea worked it in those days but today it may need a change.





We replicate the real ad updating the message with the voice of Miguel Angel Fumanal Lascos' cousin, the author of the original advert.


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